| Extend Your Core Business in the Healthcare Market Future Med helps manufacturing partners achieve the next echelon of sales growth through new sales channels and to new market segments. We collaborate with you to understand your company’s unique successes and challenges, and then we bring a new perspective to your business by zeroing in on the products’ competitive advantages with proven sales/marketing tactics.
Future Med’s outsourced sales management and marketing services help you meet the expectations of the following groups: - End-Use Customers – expect proven products with a return on investments (ROI) to meet their quality standards and budgetary constraints
- GPOs – expect national support from their vendors in the form of promotion and sales force
- Distributors – expect national support from their vendors in the form of sales force, promotion and experience in healthcare
- Sales force – will be more successful with GPO/IDN contracts, national distribution network, telemarketing support and promotional efforts
Program I: Sales and Marketing Plan for Strategic Growth Opportunities
After meeting with your company and conducting analysis/research, we deliver a thorough and concise sales and marketing plan that offers specific customized recommendations for your products. Your company will have a sound tactical plan that can be realistically implemented in a timely manner. The sales and marketing plan will include specific customized recommendations for the following: - Overall market positioning within market and against any competition
- Healthcare market segments and key audience to target for maximized success
- Price points and value-added programs for customers that provide additional ROI to give your company a market advantage
- Distributor network and program – addresses all issues and requirements that are unique to the med-surg distribution channel
- GPO/IDN program and plan – strategic plan for attaining contracts and meeting requirements
- Demos and inservice training programs for customers
- Promotional program – to include suggestions for tradeshow exhibitions, advertising, literature, support materials, website focus, direct marketing, and lead generation
Program II: Sales and Marketing Management Service to Extend Your Core Business
We will provide the following services: - Ongoing assessments and tweaking of the initial sales and marketing plan for continuous quality improvement as new grassroots information becomes available and as market trends change over time
- Management of independent sales force – to include hiring, training, motivating and working continuously with the sales reps to drive the maximum sales efforts
- Sales and management for GPOs and IDNs – to include sales calls to their corporate offices using our existing contacts, putting your company’s product(s) in front of them for maximum exposure, helping your company with bids and reverse auctions, maintaining corporate relationships, etc.
- Management of national and regional distributors – to include using our influential contacts to help you get your products into this distribution network, helping your company set up the distributors, maintaining corporate relationships, training and motivation sessions at distributor offices, working with your company on developing incentive spiffs for distributor salespeople
- Management of telemarketing program – to include hiring, training, and working with a professional telemarketing group
- Guidance for promotional programs – to include suggestions for tradeshows, advertising and direct mail resources
Optional Services to Build a Competitive Advantage - Write “white papers” for validity of products for corporate clients
- Literature efficacy reviews for corporate clients
- Assist corporate clients with clinical trials in the field for their products
- Assist clients with technical and efficacy/epidemiology market advantages
- Assist clients with sales training programs on their products for marketing and efficacy/epidemiology advantages
- Provide ongoing assessments to med-surg distributors for development of strategies and improvement of supply chain processes for operations, customer service, inventory management, contract negotiations, marketing and more
- Retail/Pharma: Professionally guide consumer goods manufacturers on the path to market using long-term established retailer relationships and marketing/sales expertise
| |
